A fragmented customer experience

Clients interested in both services had to log in and navigate two separate platforms, adding unnecessary complexity to their experience.

Operational inefficiency

Maintaining two distinct websites increased the workload for the development and customer service teams, each providing unique challenges.

Limited growth opportunities

With no direct integration between the company formation and credit report services, collaboration and cross-promotion with business partners were restricted.

High running costs

Operating two websites incurred significant server costs, adding to the company’s overall expenses.

Strain on development resources

In 2021 alone, the development team spent 320 hours maintaining the separate credit report site - time that could have been invested in higher-impact projects.

A smoother user journey

Customers now access both services with a single login, improving efficiency and ease of use.

Greater integration opportunities

A unified platform enhances brand cohesion and allows credit reports to be shared across business partner websites.

Future-proofing the business

This consolidation marks a crucial step toward the client’s vision of a fully integrated platform supporting entrepreneurs at every stage of their business journey.

Significant cost savings

Server expenses have been cut by approximately £15,000 per year, while developer hours have been reallocated to strategic projects.

Reduced customer service workload

With one streamlined system, customer queries have dropped, and resolution times have improved.